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Search appearance and analytics for a portal

Control how the portal shows in search results and shared links, and count visits in Google Analytics.

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Each portal page has its own title, description and share card, and search engines get a sitemap. A few settings tune how the portal looks there, and one counts visits in your own Google Analytics.

Search appearance#

On the portal's Settings tab, under Search appearance:

FieldWhat it does
TitleYour site's name in search results and shared links, such as Acme Help Center. Include your brand. Up to 120 characters.
DescriptionThe summary in search results for the home page, and for any page without its own description. Aim for 1 to 2 sentences, about 160 characters. Up to 300.
Share imageA 1200×630 image for links to the home page. Other pages get a generated card with their own title.
Hide from search enginesAsks search engines not to list the portal

Empty fields fall back to the portal's Name and Description. Other pages show their own title followed by yours, such as Reset your password · Acme Help Center. Select Save changes when you're done.

What search engines see#

  • Each portal serves its own robots.txt and sitemap.xml on its main address: your custom domain once it's Active, otherwise your-address.help.chat.
  • Sign-in, posting, account and unsubscribe pages are never listed.
  • A portal set to Members only, or with Hide from search engines on, isn't indexed at all.
  • Share cards for a Members only portal show only its name.

Count visits in Google Analytics#

  1. In Google Analytics, open Admin, then Data streams, then your web stream, and copy its measurement ID.
  2. On the portal's Settings tab, under Analytics, paste it into Google Analytics measurement ID, such as G-ABC123XYZ.
  3. Select Save changes.

Every portal page then reports its page views to your property. Ask visitors for consent where the law requires it.

help.ai's own Analytics → Content counts what visitors open in the chat widget, not portal page views.

Keep the portal Name short, such as Help Center, and put the full title, such as Acme Help Center, in Search appearance → Title. Search results then carry your brand while the header stays clean.

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