Track form performance

See how many visitors finish each form, and where they skip it.

Last updated 27 Oct 2026

Analytics shows how often each form is submitted or skipped, so you can tell which forms work and which ones put people off.

Open it#

Open Analytics and select the Forms tab.

All forms, or one form.
All sources, or one deployment.
A date range: Last 24 hours, Last 7 days, Last 30 days, Last 90 days or Custom range. It starts on Last 30 days.

Card	What it counts
Submitted	Forms visitors sent
Skipped	Forms visitors skipped
Subjects	Visitors who submitted or skipped a form. It's added up per day or hour, so one visitor on two days counts twice. Read it as an upper bound.
Completion rate	Submitted ÷ (submitted + skipped)

Submissions over time: submitted and skipped forms per day or hour, with subjects as a line. Select a day to look at just that day.
Form comparison (with All forms): Submitted, Skipped and Completion for each form. Select a row to look at that form.
Triggers, Countries, Browsers and Device classes: select a row to filter the whole page by it. Clear it from the filters shown above the cards.
Top pages: the pages where visitors answered forms.

The numbers update about every 10 minutes. The info icon beside the tabs shows how recent the data is.

A low completion rate on a Before chat starts form: ask fewer questions, or turn on Can be skipped.
Many skips from one trigger: try a later moment, such as After N messages.
To read the answers themselves, see Review and export form submissions.
To change when a form shows, see Show a form in the chat widget.

Change one thing at a time, such as the trigger or one question, then compare the completion rate before and after.