# Find answers in Analytics

> Measure conversations, deployments, forms and content, and drill into the details.

**Analytics** shows how your agents, deployments, forms and content perform. Each view has its own entry in the sidebar, and the tabs at the top of the page switch between them.

## The views

| View | What it measures | Headline numbers |
| --- | --- | --- |
| Conversations | How conversations went, with breakdowns by sentiment, resolution, CSAT, signal temperature, business category, channel, audience, model and country | Conversations, Signals, Signal rate, Visitors, Avg messages / conv, Helpful rate, Avg CSAT, Satisfaction |
| Deployments | Widget traffic and engagement per deployment | Visitors, Conversations, Hits, Quarantined hits |
| Forms | Form activity by trigger, page, country and device | Submitted, Skipped, Subjects, Completion rate |
| Content | What visitors do with your content in the chat widget | Views, Opens, Reads, Link clicks, Searches, Visitors |
| AI Model | Per-reply latency, tokens, models, tools and finish reasons | Turns, Conversations, Vendor cost, Avg latency, Total tokens |
| AI Usage | Raw usage quantities | Metered events, Total tokens, Pages crawled, Vectors embedded, Images generated, Paid provider units, Logical storage |

**Quarantined hits** are set aside and left out of every other total. **Searches** on **Content** also shows how many searches found nothing, a quick way to spot a missing article. **Content** counts the chat widget only: to count portal page views, add a Google Analytics measurement ID to the portal (see [Create a portal](https://support.help.ai/portals/create-a-portal)).

## Pick a range and scope

Choose **Last 24 hours**, **Last 7 days**, **Last 30 days** (the default), **Last 90 days** or a **Custom range**. **Last 24 hours** and custom ranges of up to two days show hourly data; longer ranges show daily data. Days are in UTC. Select a day in a chart to see that day hour by hour.

Filter **Conversations** and **AI Model** by agent and deployment, and **Deployments** and **Content** by deployment. **AI Model** also filters by model, tool and finish reason, and **Forms** by form and source.

On **Conversations** and **AI Model**, the first filter picks who you're looking at, starting with **Visitors · AI deployment**. Visitors and your team are reported separately, never averaged together:

| Choice | What it covers |
| --- | --- |
| Visitors · AI deployment | Visitors on your deployments |
| Team · all internal | Everyone in your workspace |
| Team · AI Agent | Your team's agent conversations |
| Team · AI Chat | Your team's AI Chat conversations |

## Read the numbers right

- **Helpful rate** comes from visitors' thumbs up and down on replies: direct feedback.
- Sentiment, resolution, CSAT and business category are **AI-inferred** from the conversation, and labeled that way. CSAT is on a 1 to 5 scale.
- **Satisfaction** is a score from 0 to 100 that combines helpful rate (50%), CSAT (30%) and the share of positive sentiment (20%). When one of them is missing, the others are reweighted.
- **Visitors** adds up each UTC day's unique visitors, so someone who comes back on three days counts three times. Read it, and the conversation totals on **Deployments** and **AI Model**, as an upper bound.
- **Vendor cost** on **AI Model** and the quantities on **AI Usage** aren't what you were charged. For charges, see [Understand credits, charges and usage](https://support.help.ai/workspace-and-billing/understand-charges-and-usage).

## Drill into conversations

On **Conversations**, select **Browse conversations** to open a list that keeps your current filters. Narrow it further by deployment, agent, type, audience, channel, sentiment, CSAT, outcome, temperature and signal.

Select a conversation's title to read it. Visitor conversations open in **Inbox**, AI Chat conversations in **AI Chat**, and other agent conversations under the agent.

## Download the data

**Conversations**, **Browse conversations**, **AI Model** and **AI Usage** have a **Download** menu for **CSV** or **Excel (XLSX)**.

## How fresh is it?

The info icon at the end of the tab row shows **Data through**: the UTC time data has been processed through. Newer buckets may still change after the next processing run.

<Tip>
In **Browse conversations**, set **All outcomes** to **Escalated to human** or **Abandoned** to find questions your agent didn't settle, then fill the gap in **Library**.
</Tip>